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"We had well established habits: the methodology helped us to review the order in which we saw things and rethink our campaign design strategies."
Julien Massillon, Communications manager at UNICEF France
"It's a very strong theoretical base that adapts to any cause and any structure"
Dorian Dreuil, General secretary of Action Against Hunger France
"A professional and impactful method and coaching"
Cécile Martel, Executive Director, French section of the International Observatory of Prisons
The citizen theory of citizen is the synthesis of the latest techniques of design thinking, advocacy, citizen participation and social impact. It is a vision, a methodology and an approach to multiply social impact for, by and with citizens